Starting this week, four commercial spots for Umeå University, featuring me, will start running on MTV’s Swedish site. Two of the spots are of a more general character, and will appear before various shows. In the first one, I say a few words about reality television as a research subject. The second one is about the fact that one can actually make a career out of analyzing popular culture. The third one will appear before episodes of The Hills, and represents an ultra brief reflection on identity work and beauty culture. The fourth and final one will air before episodes of Life of Ryan, and gives an equally brief analysis of changing ideals of masculinity.
SIMON LINDGREN
DIGITAL SOCIOLOGIST
